Digital campaign concept for the Sandro Summer
Sale 2016 communication.
Art Direction
Photography
Sandro
2016
Concepted and developed digital campaign for seasonal sales. Ideated content and orchestrated assets for every digital touchpoint. The final campaign featured prominent color coding, with specific colors associated to specific markdowns, with consistent usage of the Sandro shopping bag as a key visual to highlight service values. Created all assets including photography for this campaign.
Created unique approach to extend and promote the sales campaign on social networks and to increase sales. Developed a colorful mosaic with campaign visuals specifically for Instagram, utilizing the color-coding convention from the sales campaign. Created still-life photographs that integrated clothing in the imagery to identify and promote specific product categories.
Strategized the full digital orchestration and ecosystem of the campaign to ensure high visibility, engagement and relevance.
