Digital design for the worldwide e-commerce
website of the French fashion brand.
Art Direction
UI / UX Design
Sandro
2016
Optimized user experience through improved site navigation, new services and new functionalities, culminating in a fully responsible website functional on every browser and device worldwide.
Developed bi-weekly CRM program to animate the product catalog and to drive traffic on the website. Concepted new storytelling approach using existing assets to invigorate the messaging.
Expanded the digital presence of the Sandro brand image online. Elevated the brand image by creating relevant and compelling implementation of all assets and imagery produced by photographer Karim Sadli.
Created a new digital identity to redefine the photographic style, featuring high-contrasted images with natural light. Directed photo shoots to develop unique assets. Implemented the new look and feel into the homepage, lookbooks, product pages and email campaigns.
